Recognize your visitor. Now that he’s there, how can you cache him interested in sticking around? The guests who access on your homepage are no different than the guests who come to your home. You work absolute to create a home that reflects who you are - your unique style, your hobbies, habits, culture and beliefs.
When someone comes into YOUR house, you don’t push someone else’s effects on them. Why would you achieve that on your website? Give your website visitor the opportunity to get to know your company and what you stand for.
That means including dynamical, inspiring and sales-driven copy that explains your product and service offerings. That means a company philosophy and a personal bio that tells the entire story of who you are and builds a case for your trustworthiness and expertise. That means copy that addresses your customers’ emotional mindset and extracts them into wanting and even needing what you sell.
And let’s not forget the hallmarks of a real business - the privacy policy, user agreement, payment policies and “customer-satisfaction guarantee” as each pertains to your profession.
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